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Designing the branding pattern of human resources with an islamic approach to the universities of medical sciences in tehran city
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Sahar Abedini   , Saeed Sayadi * , ZAHRA SHOKOH , Navid Fatehi zadeh , Hamidreza Mollaiy |
| azad kerman , saeed.sayadi@gmail.com |
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Abstract: (2490 Views) |
| The knowledge and skill of HR is the most important source of the organizationchr('39')s competitive advantage, considering each of these skills and capabilities that each of them has been developed and strengthened in a long - term process, combined with the combination of genetic capabilities and individual efforts in the context of the environment. therefore, the purpose of this research is to develop the human resource brand pattern in organizations and universities, which are compatible with the social and cultural status of iran and individual, organizational and social values of the selected research community. in the development and presentation of this pattern, its dimensions and components are endemic and tailored.
the present study has been done in combination (quantitative qualitative). accordingly, in the first part of the research in order to provide a comprehensive model of branding of human resources, the qualitative research method was used. thus, after identifying the categories, concepts and code of human resources through Meta-synthesis, to provide optimal combination of model components in order to optimize the relationship between human resource brand categories, the initial model was obtained and then validated through partial least - squares (pls)method.the findings show that the main categories extracted from the Meta-synthesis method are approved by the experts community and the present research model consists of eight main categories and 43 sub categories. it can display the branding pattern of human resources with an islamic approach to the universities of medical sciences in tehran. The results of the study indicate that the following eight dimensions: 1.branding of human - islamic resources,2. Assessment of human resource performance and 3.Training and development of human resources,4. Organizational Leadership,5.organizational justice and 6. Human resource satisfaction and commitment 7.organizational culture 8. branding of human resources has a great role in the process of branding human resources |
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| Keywords: human resources, brand, branding, human resources, islamic approach, medical sciences |
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Full-Text [PDF 578 kb]
(788 Downloads)
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Type of Study: Research |
Subject:
General
Received: 2021/05/27 | Accepted: 2021/07/9 | Published: 2021/08/1
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