fa ارائه مدل جذب گردشگر پزشکی در بیمارستان های علوم پزشکی شهر تهران تخصصي Special پژوهشي Research <p><span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">مقدمه:پدیده</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">ای</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">به</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">نام</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">گردشگری</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">پزشکی</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">امروزه</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">از</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">رو</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">به</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">رشدترین</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">بخش</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">های صنعت</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">گردشگری</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">در</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">جهان</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">است</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">و</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">به</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">صورت</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">یکی</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">از</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">صنایع</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">جذاب</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">در</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">زمینه</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">های</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">اقتصادی،</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">اشتغال زایی،</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">معرفی</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">فرهنگها و حتی</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">ایجاد منافع</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">سیاسی</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">برای</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">کشورها</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">مطرح</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">می</span></span></span> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">باشد. ایران با دارا بودن ظرفیت های بالقوه و بالفعل در زمینه گردشگری و نیز پزشکی و درمانی،می تواند با استفاده مطلوب از این ظرفیت ها به یکی از قطب های گردشگری آسیا تبدیل شود اما تا کنون این حوزه کسب و کار در ایران به صورت منسجم و نظام یافته شکل نگرفته است. </span></span></span><br> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">روش کار: با 13 نفر از مدیران بیمارستان های مذکور مصاحبه ای صورت گرفت که بر اساس تحلیل تِم، محتوای مصاحبه ها تجزیه و تحلیل شد و مدل پیشنهادی ارائه گردید. براساس مدلی که به دست آمده، 7 عامل به عنوان عوامل موثر شناسایی شدند. کیفیت رفتاری کادر درمان، کیفیت تخصصی کادر درمان، هزینه های درمان، کیفیت مراکز درمانی، تصویر ادراک شده از برند پزشکی ایران، کیفیت فرآیند درمان و مولفه های مقصد درمان. سپس باتوجه به مدل به دست آمده، اقدام به طراحی پرسشنامه و توزیع آن در بین گردشگران درمانی بیمارستان های علوم پزشکی تهران شد. برای اعتبار سنجی پرسشنامه از دو مفهوم روایی و پایایی استفاده شد</span></span></span><br> <span style="color:black"><span style="font-family:B Mitra"><span style="font-size:14.0pt">بحث و نتیجه گیری: نتایج نشان داد که تمامی عوامل شناسایی شده از مصاحبه ها، تایید شدند و مدل از اعتبار کافی برخوردار بود.</span></span></span></p> <pre> <strong>Introduction</strong><span dir="RTL">:</span> A phenomenon called medical tourism is one of the growing sectors of the tourism industry in the world today and it is considered as one of the attractive industries in the fields of economy, job creation, introduction of cultures and even creating political interests for countries. Iran, with its potential and actual capacities in the field of tourism as well as medicine and treatment, can become one of the tourism hubs of Asia with the optimal use of these capacities, but so far this field of business in Iran is coherent and it is not systematized.</pre> <pre> <strong pro="" sans="" source="" style="font-family: Tahoma, Arial, Verdana, ">Methods :</strong><span pro="" sans="" source="" style="font-family: Tahoma, Arial, Verdana, ">&nbsp;13 hospital managers were interviewed. Based on Thematic Analysis Method, the content of the interviews was analyzed and a proposed model was presented. Based on the obtained model, 7 factors were identified as effective factors. Behavioral quality of medical staff, specialized quality of medical staff, treatment costs, quality of medical centers, perceived image of Iranian medical brand, quality of treatment process and components of treatment destination. Then, according to the obtained model, a questionnaire was designed and distributed among medical tourists in Tehran medical hospitals. Two concepts of validity and reliability were used to validate the questionnaire.</span> </pre> <strong>&nbsp;Conclusion</strong>: The results showed that all factors identified from the interviews were confirmed and the model was sufficiently valid.<br> &nbsp; گردشگری درمانی, گردشگری, بیمارستان های علوم پزشکی, کیفیت درمان, فرآیند درمان, هزینه درمان medical tourism, tourism, medical hospitals, quality of treatment, treatment process, cost of treatment 35 49 http://ijnv.ir/browse.php?a_code=A-10-1265-1&slc_lang=fa&sid=1 S ghorbankhani سمیه قربانخانی 100319475328460013462 100319475328460013462 No دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران A Rahimi Nik اعظم رحیمی نیک arnik2004@yahoo.com 0602975522 100319475328460013463 Yes دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران M Aligholi منصوره علیقلی zdehdashti33@gmail.com 100319475328460013464 100319475328460013464 No دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران